ABOUT US

The Re/Imagination Lab is rebuilding trust in how people find and use health information online.

We are a research and innovation lab exploring how seekers navigate a rapidly changing digital landscape, and designing practical solutions that make access to care more accurate, private, and equitable.

THE CHALLENGE

Finding trustworthy health information has never been harder.

Search results and AI-generated answers now deliver confident but often incomplete or incorrect information — creating an illusion of certainty in a system that’s anything but reliable. For people seeking sensitive or time-critical care, this broken digital ecosystem can be more than confusing — it can be dangerous.

OUR APPROACH

The Re/Imagination Lab examines how people actually search for health information — and experiments with ways to enhance that journey.

We use data, design, and collaboration to turn insight into action across three tightly connected areas of work:

1. User Insights
   
   Mapping real-world seeker behavior in an AI-driven environment. We utilize large-scale data and qualitative analysis to understand how people find information, where they are misdirected, and how emerging AI tools influence what they see and believe. By revealing these patterns, we help the field design communication strategies, tools, and experiences that meet users where they are.

2. Findability & Usability
   
   Ensuring accurate information can be found, trusted, and acted upon. We work to make health information more visible to both people and machines — training AI systems on verified data, structuring content so that it’s discoverable, and improving how search and chat tools surface trustworthy sources. Through this work, we’re helping to rebuild the digital pathways between need and care.

3. Privacy
   
   Setting new standards for digital trust and data stewardship. In collaboration with leading research and advocacy partners, we define what privacy should look like for health seekers in the AI era and put those principles into practice. Together, these efforts establish a new benchmark for safety, transparency, and ethical technology in digital health.

WHAT WE’RE BUILDING

The Lab turns research into real-world change — connecting rigorous analysis, collaborative design, and technology development. From influencing how AI systems interpret health data to building tools that protect users’ privacy by design, we’re working to create a digital ecosystem that people can truly trust.

OUR TEAM

Adayliah Ley — Analyst, Digital and Policy Insights

Adayliah draws on experience in environmental and social advocacy to track emerging trends in technology, privacy, and health access. She helps connect user research with broader policy and systems analysis. A graduate of Middlebury College, she brings a multidisciplinary perspective rooted in design, sustainability, and equity.

Gabi Becher — Technologist

Gabi brings a background in computer science and social impact, with experience researching reproductive data privacy and building global rights databases. A Brown University graduate, she helps the Lab translate technical insight into actionable change at the intersection of data, ethics, and access.

Shantha Susman — Executive Director

Shantha joined the Lab in 2025 after two decades advancing social justice through technology and communications. She has directed strategy and campaign development for leading global and U.S. organizations focused on health equity and access, bringing a deep commitment to innovation that serves real people.

Tom Subak — Founder

Tom founded the Re/Imagination Lab in 2019 to bridge the gap between insight and implementation in digital health. A leader in technology-driven transformation, he has spent his career helping mission-driven organizations design systems that connect people to care safely and effectively.