Cait McPhillips Cait McPhillips

Blog Post Title One (Copy)

“I have watched Tom with amazement as he built and led teams from one extraordinary success to the next. From driving more than 120 million visits a year to plannedparenthood.org, launching Planned Parenthood’s Digital Products Lab, and building the teams that could scale almost anything, I have seen Tom do it all.”

David Karp
Founder of Tumblr

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

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Cait McPhillips Cait McPhillips

Blog Post Title One

“I learned more, and accomplished more, working for Tom than anyone else in my career — and Tom constantly lifted me, not himself, up.”

Jenny Friedler
Head of Brand Experience, Caraway Health
Former Director of the Planned Parenthood Digital Product Lab

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More